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When you do an Internet search for a particular car insurance company, you will generally receive pages from that company's website, however, that site will be promotional to that company. You can use a third party site to help you find the best car insurance company for your needs. Search for “car insurance reviews” to find feedback that other customers have had on a particular company. Reading the reviews will help you evaluate the professionalism and customer service of the car insurance company that you are considering. Keep in mind though that these review websites may be un-moderated, so compare your findings there will other evaluation techniques.