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Imagine you're in the market for a new car. You go to one dealership, find a car that you like, and buy it for the price on the window. Two weeks later, you're driving by another dealership with your windows down and your hair blowing and you're caught by surprise at the sight of your car on the other dealer's lot with a price that's several thousand dollars less than you paid for yours. No longer jubilant, you probably wish that you'd done some comparison shopping before signing on the dotted line.
Auto insurance is no different than any other purchase you make. An auto insurance premium comparison is a vital task that you should perform before committing to a new auto insurance policy. In fact, you should also run this auto insurance premium comparison before you renew your current policy. That way, you know you're getting the best deal and not just taking the first number that's thrown at you. Because, after all, wouldn't you rather spend your extra money elsewhere?