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When comparing car insurance companies, there are three important factors to consider.
* First, view the financial strength of the auto insurance company relative to other companies in the same industry.
* Secondly, consider their operating performance -- how well do they carry out the functions that they guarantee their customers?
* Last but certainly not least, review the car insurance company's history of customer service.
Examining all three factors, plus word-of-mouth from friends' and family members' experience with the car insurance company itself, is a solid foundation for making a informed decision.